You are a successful female entrepreneur and have taken a personal branding shoot?

But your images don't seem to be making the impact you had hoped for?

Maybe you just aren't using them accurately enough? No one talked you through this, post brand shoot?

OMG, really, did you SEE her reaction to me??

I am at a meeting and I am chatting with a man... We are talking about his business. He is really struggling.

I grin deeply and then I laugh hard..

I am talking to a female entrepreneur who had a brilliant year and just won an impressive new contract.

My face is straight. Like I can't be happy for her.

A crowd of women are having a fun business lunch to celebrate a wonderful collaboration.

I just take my gaze and look away from them ...

TOTALLY INAPPROPRIATE behaviour, yes?

• You'd be insulted at least?

• Angry at worst?

• You would NEVER behave this way in real life...

But,

Are you actually behaving this way through your branding photos?

By using them inaccurately?

And not matching your blog content with your actual photo and expression?

Say one thing in words but your face/ brand photo reacts differently?

How to maximise your impact with brand photos online? Want to do this?

Read on….

You write something incredible.. Then match a photo to the text. But is the match a good one?

• Have you considered the expression vs the written content?

• Does it work?

• Or was it a random selection?

• Are you mixing up your emotional messages?

Ok, you are not actually insulting anyone, like my examples above. But you may be mixing your message? Which then confuses your target client. In turn, blurs your connection and stops a closer relationship forming and ultimately them from using your service?

Because you have created a question around your brand message?

You see we ALL read images subconsciously and constantly. We have brilliant brains.

If your brand photos don’t match your content, we..will..all instantly know!

Then we question your authenticity.

REAL LIFE CLIENT EXAMPLE :-

I had a client come to me, post covid.. The company had actually received complaints! About the newsletters written by the MD. They said he didn't 'look serious'. Financial solutions written during covid, delivered with a grinning photo / face!

He had a lovely smile. Real happy. But it just didn't work with his content! He was actually making his serious content look like ‘a joke’ by a grinning photo.

A real life example...

And I won the company business photoshoot to correct these images and messages.

Replace inappropriate photos and context.

By make the right branding images for them.

And teaching them how to use them.

So before you use your personal branding photos?

Think about what is the MAJORITY TONE of your content and message?

And match that written blog content with the EXPRESSION of the right photo.

Have you considered the expression vs the written content?

• Write something upbeat, look HAPPY in your matching photo.

• Gazing up, contemplatively (in your photo)?Write something thought provoking.

• Writing about a process/ product? Use a laptop photo/ note/ book to denote 'business'.

• Writing something about how you communicate with clients? Use an image with a phone / keyboard.

Write it.

Then demonstrate it, with a photograph.

When the two match.

You will double, TRIPLE your impact.

Not sure if you are getting this right?

Read aloud your content to a mirror and watch your expression...What does it look like?

Your face will change as you read but what’s the majority expression, as you read?

Or just ask yourself, what would I LOOK LIKE if I was delivering this content to a room?

What is the overall tone?
What would my face be saying??

Want your images to make more connection, this autumn?

This will do it.
Reach your target audience in a better way?

Engage for longer?

Massively enhance your dwell factor?

Create better emotional connection?

This will do it.

So, my image used here?

Whilst I wouldn't point as I was talking to you. A point works ok in photos as it’s not real life.

And I start my blog with two direct questions? And then my content continues to ask questions throughout and so the content is directly asking questions continuously of my target audience.

My eye contact needs to be direct and my body language challenging as I am challenging you to think differently about how you use your photos. And so my branding photo works. It matches the majority of the tone of my message perfectly.

Want me to read your professional brand images? Even if your photos aren’t with me?

Book a session with me and write in the ‘notes’ section, ‘Read my photos’. Then drop me a separate email with 10 of your brand photos that you would like reading. Screen shot them and attach to an email.

Payment needs to be prior to our session.I’ll tell you how.

Just £50, for a half an hour zoom session. I will feed back on what your photos mean and how best to use them.

Do you have photos that you have never used and you don’t know how or why?

Or you just would like to know how and what your images mean?

If I have your photos in advance of our meeting, I can pre-read them and feed back more fully.

I will also provide ideas on what content you potentially could write to better connect them .

And give you a strategy to read the rest of your branding photos.

So you can better use your personal brand photos and better connect with new clients.

And your visual brand message will be accurate; image use is just richer!

Working for the joy of you and the power and success of your beautiful business and brand.

Interested in a charismatic brief? Have an idea? Or want to find one together? To help you stand out in a competitive world… as brand substantially different!

Chances are…

You’re a fantastic business leader but are struggling to connect online. You know you want to make more impact and truly make a difference but aren’t sure how…

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