The main reason you need branding photos for your business?
The main reason you need branding photos in your business is simply to…be…seen!
It is not about making pretty pictures but emotional connection and making more money!
Yes, professional branding photos will increase your £-business.
Just by being seen in the right way and at the right level.
It is that simple and it will double (if not triple) your impact and connection this year and long after the final payment has been made!
Consider….
So very many businesses out there. So much visual content and so much competition! How do you stand out and above?
Did you know :-
That 80% of us are visual in that they respond to photos before text?.
That we buy on emotion?
We look at the facts and then make decisions by what our ‘feeling’ is about that business/service.
In doing so, have just made an emotion decision, A gut feel based on emotion.
If we like ‘the look’ of you and ‘feel’ confidence in your ability, we will buy from you!
Your photos are a significant factor in this.
You branding photos used regularly, carefully and with a strategy.
A high level brand photo, made with integrity, so it fit’s your business, shows you in honesty, in the right settings will make that emotional connection above… all… else.
The main reason you need brand photos? We buy on emotion. We buy from you if we like you, trust you, think you can do a good job for us.
Brand photos serve your business, silently and with little extra effort, following your shoot.
It has been proven. Scientifically. How the brain reacts in split seconds to photos. How they engage, attract, stop us in our tracks and ensure we dwell, dwell on a photo whilst we take in all the visual content presented to us.
Your brain reacts immediately to photographs and subconsciously, creating emotional connection, drawing us in ever closer…
And so the proof is in my clients.
Sarah J Naylor is my client.
Sarah J Naylor 🌅 The Norfolk Coastal Coach, is also my friend.
10 years I have supported her business as her brand photographer.
10 years we have chatted, out of hours, via WhatsApp.
When we catch up we often send long and multi-directional VN's, just so each other has the most relevant narrative on each other's life. We send pictures of the food we have bought at Lidl. The dinners we have eaten. The places we have been. We discuss the market (Uk and global). We discuss business as well as home life.
How things really are.
It's all part of an on going relationship I share with Sarah and so many of my regular clients.
The shoot may be over but the relationship continues on.
My brand photography business now spans 17 years.
10 of those years photographing Sarah’s business and brand.
Clients who understand the value of photography to constantly promote and visualise their business.
Clients like Sarah, who understand the reason that they need branding photos.
They have seen for themselves the impact photos have made for their businesses, making them richer, high profile connections.
That branding photos best illustrate their content at a higher level.
That personal branding photos continue to make their business MONEY!
Clients are my proof that branding photos WORK for your business, any business, because these same clients, return to me every 18 months - 2 years for more photos.
And most importantly :-
My brand photography business now spans 17 years.
It doesn’t matter that you don’t understand a creative process.
And that your business might not be by a beach but just a regular office. (Most are!)
Or that you think you won’t know how to use them?
Or how they work?
Or just…where…start?
None of this matters.
Just know branding photos are for ANY business, not driven by vanity or fake pictures, but just of you, as your best-business-self. I can help you to understand them. How to use photos. And how to make better impact and connection and money in using them. I will make it easy for you!
You create constant content for a business. Photos describe your content in the most charismatic way. The two work coherently and charismatically together to maximise and elevate your brand. Photos continue to work for you.. To represent you.. To visually describe you to a business world. Long after your investment has been paid for.
And so back to Sarah,
So 3 weeks ago, I drove to the coast. For shoot no 5 with Sarah. Sarah's business has progressed, pivoted and finally relocated to the Norfolk coast. I have shared her life story over 10 years. I have shot her brand and visualised her business over 10 years.
But every time I rang her or messaged, pre-photo shoot, there was a set back for this move.. The house sale had fallen through so many times. Then finally they were gone. Relocated from Nottingham to Snettisham and the Norfolk coastline.
Sarah has rebranded as ' The Norfolk Coastal Coach' designing her brand around her new landscapes and environment. She looks after stressed executives and business owners. She is a global life coach grounded to a beautiful coastal life. A beautiful coastal life she has created for herself.
She helps businesses find their middle life mission.
To manifest and realise their dream.
Like she has herself with her partner, Gareth Tomlinson . Together they are now living a dream life.
So as Sarah is a Norfolk Coastal coach we concluded per branding beach shoot down on the shoreline.
We shot in the last of the fading sunlight at sundown.
To demonstrate the incredible life that she now lives.
But beach life was only a small part of this shoot.
A HUGE portfolio of charismatic photos that she can use all year long and beyond. These few shots are a tiny illustration of what we created together.
Shoot no 5 together with Sarah over a 10 year period of shooting branding photos together.
To create a strong and charismatic business and brand.