Employment lawyers Nottingham, are you using your personal (photo) brand enough online?
What's on your social MENU?
Are you a secret Friday night Champagne swigger?
A sassy Sauvignon?
A moonlight Martini drinker? (with or without the olive)?
NEVER has it been more relevant than NOW to show up as a authentic and personable business leader, no matter the sector.
Never has it been more relevant in terms of algorithms and connection to show up as YOU, a little bit out of the office?
If you are an employment lawyer Nottingham, a successful female or male professional, it is time to share a little of your personal brand online.
I see so many employment lawyers, HR lawyers, massively demonstrate their brilliance through infomercials, adverts, articles, vectors, but they don’t use anything visual to connect them emotionally to potential clients. In other words they don’t show up in photos. Branding photos of themselves. Photos of lawyers will better connect you.
Lawyers in general do not use photos of themselves, beyond the classic lawyer headshot. They are missing a massive advantage and people/client connector.
I appreciate you must guard your level because you don’t want to lose your power and commercial standing. You don’t have to. We make photographs carefully and professionally to capture the very best of you, without compromising your credibility.
Working together we will help gauge and place your level appropriately, whilst maximising your impact and connection. I work with successful business leaders, including the legal sector, in Nottingham and London to make them stand out and better connect with potential clients. Legal sector brand photo shoots are becoming more popular.
Lawyers, you will make emotional connection without losing your power!
Judge your level, as appropriate of course, but I know for a fact that Roscoe Fernandes - Employment Lawyer gains significant traction when he writes about his passion for fine wine, when he blogs from a train, when he shares a slightly more personal side. We took these #businessshots at the end of his #brandingphotographyshoot.
Roscoe bought drinks for us all when we finally concluded his branding photo shoot at https://anotherwinebar.co.uk
Roscoe also arrived with a crate of quality bottles, beautifully curated for us to take home as a ‘thank you’, including me his photographer.
What a nice guy!
Know this. He is a great employment lawyer Nottingham and in this shot he is also a well dressed, relaxed regular guy drinking wine. He can be both. And both together make a more charismatic brand. Make him more relatable and magnetic to potential clients.
In this photograph he is a wine buff.
Look at his face as he carefully considers the quality of the glass held aloof in his hand (initial photo) and then above just chatting easily over wine.
He appears approachable and interesting.
This is how you might see him on a Friday night, in the summer time, if you bumped into him in a Nottingham wine bar.
He hasn’t lost status, he has gained online charisma. Online branding personality that describes something more than just his day job.
Roscoe is making great progress on his socials. He writes cohesively and regularly on LinkedIn regarding the challenges and opportunities of employment law. And he also makes references to the meetings he has attended, the people he has mixed with during the week and the wine he is considering on a weekend!
We buy on emotion. Emotion is derived from photos.
His branding photos illustrate:-
Commercial meetings with ‘clients’
Laptop and phone call shots, to illustrate communication and ways of working
Business profile and branding shots, looking to the camera and articulating
Document shots to illustrate topics he may write around
121 discussions to illustrate expressions, listening and talking, so you see his personal and professional style.
Personal branding shots, relaxing with a glass of wine with his urban friends in the city.
A shoot that allows you to know both sides of an employment lawyer at work and relaxing. To illustrate and visually best describe him online. To better connect. To trust. To £-commission.