Many of my current clients are requesting a home office photo shoot at the moment. How our working environment has changed over the past years.! And with it our branding shoot locations.

Our traditional urban office and landscape is changed forever and a new sense of ‘norm’ has morphed. I have taken the challenge of becoming more active than ever travelling in the quest to capture branding and ‘office’ for many solo-entrepreneurs who need to be visible online. Visible in their new ways of working. And so what IS office and how does it now look, in photographs, on social media and websites? I believe office is anywhere there is a laptop or a phone. Whereever we can be contacted and communicated, there is our office! I find myself, as a photographer, working out of my car in a Tesco car park, on a train, sat down on a city bench, in my garden and obviously home office. Usually I have remembered that I need to email someone!

Home office photo shoot

Home office shoots visually represent the many ways and locations that service providers now work in today.

My only caution with ‘home office’ is to whether your home working space mirrors your business status, at the right level? I have £m clients, who work out of a boxy small room. The idea of visually representing them in tiny space, would just not ‘say the right things’ about their business, via their branding photography and to potential clients.

In other words what IS right for you at your level? Hoem isnt always ‘right’ even if it IS a reality.

Just as we are curious to view your bookcase, table lamps and plants on a zoom screen, we have the same 'eyes' for you in photographs. We read it all unconsciously. So any 'home office shoots' must be carefully and thoughtfully managed.

For many the reality often is a kitchen table but this might not be prestigious enough for your brand. For some it is a travelling laptop. A travelling laptop around the home, sometimes, the right spaces can be found. For others a complete space, a room of their own.

Whilst many have offices, they will openly agree that they would not dream of sharing their spaces with the eyes of their clients! The answer is 'office' should reflect your current business status. But we can also be playful with the concept of 'fluid' as long as we exude the right quality level for your business brand.

An ideal solution for your branding shoot can be a client’s contemporary office. This was you can also borrow your client for a few meeting shot scenarios.