Haven’t used branding photos before?
Could be you just don’t know ‘how’ to and ‘where’ to start..?
Imagine.......
It is a year on and you are now using ONE professional branding photograph on your socials every week.
You are feeling totally comfortable in seeing yourself online and most importantly gaining the results of using an emotional connector.
You are now using a brand photograph, every week, which positions you at a high level.
You are pleased when you look at competitors businesses online, because, now, they don’t look a patch on yours.
And you were astonished! You had no idea how high quality photos would make you FEEL personally about your business.
It was like shining a light on your successes; all you have achieved so far.
You are so quick to show your website to potential clients now (rather than embarrassed) and proud to be seen!
Who would have thought someone like you could use professional photos, like all those other business leaders and look so good too.
You now BELONG and it’s a great feeling.
Oh and best of all, your new visuals have made you new connections that have lead to new business.
So,
You have a successful growing business and yet, you have never used professional branding photography before. You have avoided because you have always felt awkward around image use:-
OBJECTIONS (Let’s have ‘em!):-
Q - You don’t feel like photos are for people like you?
A - Photos are for anyone with a business.
Q - What would you photograph?
A - I would photograph you. But firstly, I research your business and report back with a plan.. Then we discuss together and agree a final shoot agenda that you are happy with and understand.
Q - My business isn’t a visual business. I am just on a laptop or in meetings.
A - Every business has something to photograph, the main part in being YOU/ the founder and /or your team.. If meetings and laptops are part of that process then that is what we will photograph.. It is about effectively visually describing you at work.
Q - I don’t know where to start with brand photos.
A - You don’t have to. I will analyse your business and make accurate suggestions to formulate a plan that is right for your business. Don’t like the plan, we change it until your are comfortable with its content.
Q.-I don’t get ‘photos’ or how they work.
A.- That does not matter. I will help you and if you still don’t get it, know that the strategy I teach, you can use and will see the results, whether you understand it or not. You are still making brand impact.
Q. - I am happier using stock agency photos rather than branding photos..
A. - Know that stock photos do nothing for the emotional engagement of your business. They are common place, mediocre and at best, simply fill space without impact or connection.
Q. - I think branding shoots are expensive.
A - When you start to use them you will realise the increased impact they bring your business, Better connections appear and higher profile businesses are attracted.
Your clients will increase through using branding photos. AND you will probably need just ONE new client to pay for your shoot outright and yet your photos keep on working for you, long after it’s been paid for.
99% of my clients return after 1-2 years for their next shoot - Why bother if it doesn’t ‘work’?
Q.- I’m just uncomfortable about using them.
A - I understand. This was me too! I developed a stategy and I made myself follow it even when I felt deeply uncomfortable. Instead of people ‘shouting me down’, I gained great feedback which kept me going. And after a couple of months of using them, I no longer cared what I looked like.
Q - I don’t like the way I look.
A - No one cares about this . They care that you have a great product or service. Business photos are about looking professional, connecting you visually online and not about fulfilling vanity.
All of the above questions I can answer easily for you because I have heard them so many times before. You don’t have to be ‘a creative business’ to use photos. You don’t even need to understand them. Just know brand photography works at a heightened level IF you follow my process.
Q- You thought you only needed text?
A-Now you understand that the image IS as important as the text.
Image - subconsciously hooks you. Text - tells you why…Fact.
You thought using professional photos were about vanity.
Now you know they are about just showing up and connecting at a higher level.
And when you use personal branding images with compelling content, you triple your engagement. Because 1+1 = 3 (great text + great image + extra magic = 3).
You didn't know images had content.
A near £-Billion advertising industry says they do!
Images and adverts are crammed with subconscious symbols and messages. All are designed to make you buy their products and services. Branding photos are no different in this. The more accurate the content of your image; the better targeted the visual content to your audience and the better they work!
You have been shown how to read images and understand what they mean.
And now you can use them accurately to create greater impact online.
And different expressions?
You have a folder full of images with all kinds of different expressions to match the tone and voice of your text.
Not using an image is like going into a room with the light off and just talking.
Or going to an online meeting with your camera off.
Or listening to the radio and not watching.
