Light is the mother...It can make or break many a great photo!
Too much light and you lose detail in your highlights (parts of your image appear to bleach out).
Too little and you have to try and lift the exposure afterwards (but this can change how your colours appear.)
Indoor lights can give your picture weird colour hues, from blue, green and yellow depending on whether your natural light is fighting Tungsten or Fluorescent light etc.
But ok, you don’t need me to ‘talk technical.’ You aren’t looking for a photography tutorial, right? You expect me to just make the right decisions for you, great photos that you can use ALL YEAR ROUND.
And I do. And we do.
Great light can be a gift and skill to find it, recognise it, capture and harness it.
Ask Abigail Brown , in her financial planner photos, regarding the light on our shoot together. All the places we really wanted to shoot were flooded with too much sunshine and direct light.. This kind of light leaves my client squinting like a mole above ground. Not attractive, locations and expressions unusable.
Bright sunlight is often misintrepreted. We think we want it on a photoshoot. But it can be an absolute nightmare to manage.
This little corner (in the photo) was a gem and we used it to make 'process' shots. The setting was relaxing and contemporary and the sunlight gave just the right amount of direct side light without too much power. We added in a little extra front flash light (otherwise you would not have seen the detail in my client’s face).
Part of every shoot will include 'Process shots'. Branding photographs where we illustrate what you do.
‘PROCESS' can be:-
Writing notes following or preceding a client meeting.
Writing up ideas.
Notes on a proposal.
All of the above but using a laptop.
Flat lay documents- illustrates ways of working. (Documents photographed from above)
Illustration of meetings in real life or online
Talking via zoom or positioned behind a lectern, in front of an audience, or heading up a classroom training session.
For others, they may be found in a field assessing crop growth, or down on a beach talking business /lifestyle thoughts etc.
Whatever your 'process' is we will ALWAYS describe it in photos. We will describe it in VISUAL. We will describe it so that others, your audience, can understand it, gain a view of what/how/you 'do'.
So this branding photograph is Abi, a hugely accomplished Financial Advisor. This photo illustrates that:-
She might be meeting a client in person.
She might just be writing a new process or approach.
She might be documenting thoughts following a meeting.
She may have held her meeting and just be writing up notes.
These are symbols of process that we see in this image and so much more. We also SEE the expression. She is smiling as she writes and so when she uses this image she must reflect that emotion in her content. It's a soft smile, to match something with a happy, but not too ecstatic, vibe. This photo is just one of maybe 12 different expressions taken in the same place and story line.
