This one ain't staying in Vegas!
So why would we bother creating different expressions on a shoot?
A few smiling shots will do, yes?
To make so many photographs in JUST ONE scenario?
You have something to say, yes? About your business? So you write your article or blog or post…
Whatever you have to SAY cannot be said with ONE EXPRESSION ALONE.
When we talk our faces naturally change to mirror the content. So how can ONE SMILING EXPRESSION PHOTO possibly support everything you have to communicate about your business?
When we are making your branding photos on a full day shoot, we have some idea of the usage upfront. We will have discussed within your Q&A. I will have spent 4 hours in pre shoot analysis regarding your business model. So we discuss up front and with this, we shoot an agenda.
But when you come to use them, you will have all kinds of fresh ideas and tonnes of discussions.
By making many series of expression-filled photographs you are able to select one to reflect the tone.
So expressions x 10 on a shoot? This means potentially 10 expressions within ONE SCENARIO AS PER ILLUSTRATION BELOW.
The X by 10 different locations and outfits.
Enough branding photos for an entire year, reuse and keep on using.
Examples of what we can create:-
#1: Smiling, happy shot = CTA, a direct happy message.
#2: Eyebrows raised = 'Here's a thought for you...' (provocative, challenging - add a smile, you will like it, a straighter face, you might not).
#3: Looking down reading = Something thoughtful and provocative that will make you question.(in a good way - note she is smiling).
#4: Hands outstretched = 'Why?' 'Don't you agree?' Etc.( face is distressed so content is challenging).
#5: Glasses off = 'Let me share this thought with you'. (Helen has disconnected with the screen, taken a moment to gather an internal dialogue, but holding them aloof and talking we are now sharing that thought).
#6: Hand over eyes = 'What have I done.? 'I've just committed to another set of running ... workshops that you will ADORE... turn it around!
#7: Head on the keyboard = 'Have you ever had one of those days...'(noticed the fist clenched in anger? This could start as a rant potentially.. ‘I’ve had enough!’, but turn it around)
Every photo you use should link visually to the content that you are writing.
I always have an idea what I will write but my image IS selected firstly.
It is selected firstly because your photo is always the subconscious hook. That way you can better link your content to the photo and expression.
You might just need an intro line like, 'Don't you agree?' , then straight into your message which obviously holds opposition.
Or,
Start with a disruptive statement:-
'This one ain't staying in Vegas' - suit's the shot where Helen Beckingham looks towards the camera, her eyebrows are slightly raised and she has a cheeky smile.. (middle photo). She has a secret to share.
I'll help you to see.
I'll help you to understand
I'll help you to question.
I'll help you to use.
And, between us you will be writing and using images in a more provocative and arresting way.
(Btw, I've been trying to use ' This ain't staying in Vegas', in a post for a while!)
