Do you have a strategy for branding photo use?
Do you have a photography strategy for this year?
Have you planned what business photos you will use and where?
To increase £-business?
Have you considered your branding photo use this year as part of a cohesive strategy?
To double (if not triple) your impact and connection this year?
Possibly not….
So many successful women in business have written their strategy for 2024, But I wonder IF within that strategy there is a section for photography and photo use? If you have considered photographs at all? I am guessing it might be something like this :- (unless of course you are one of my clients!)
Photography Strategy :-
To take phone photos at events that illustrate your business.
Take selfies when you have something to say.
Get stuck on a topic, Google a stock photo and add it appropriately.
Not bother- I’ll make it up on the hoof!
Do not worry you aren't alone here. And talking 'photography strategy' seems a bit woke for many businesses leaders. But why not? Photography usage is as important as any content you create for an article, website, blog, podcast slide, presentation.
Photos have the same level of relevance and so why not consider what your strategy might be?
The sad reality is that so many businesses STILL aren't aware that photos have any real significance.
And yet it has been proven. Scientifically. How the brain reacts in split seconds to visual stimulus.
Your brain reacts immediately to photographs and subconsciously.
So many founders have told me they will commission a branding shoot when they have 'made more money?' Like it's a reward for an achievement? And not that it is a significant contributor that will drive traffic to their posts and help them make more money?
Because we all have phone cameras we think we all are 'adequately equipped' in representing our business. We accept phone photos daily but they simply don't add status to your brand.
By using a professional photo every week in your business, you continually state your brand value and worth at a higher level..
Have you ever had a discussion with a photographer about branding photography use and strategy?
How to use your images more effectively?
One that went beyond 'look and feel'? (Aesthetics).
Images SPEAK a subconscious language all of their own. They tell stories about everything that’s included inside that photo. If it’s a business photoshoot, they tell stories about our business and brand every time you use them. And we make judgments, based on those photographs. They are the hook to everything written.
Many businesses look for tangible results.
If I pay £££ for my photos, what will be my ROI?
You want photo ROI, I will give you ROI. (return on investment)
I too have a photo strategy written every year because not only do I make brand photographs for successful female businesses, coaches, lawyers, HR compnaies, consultants, I also make them for myself, my own brand and the promotion and success of my own photography business and brand.
Guaranteed :-
A significant shift in the interest and engagement on posts following (and using) regular professional photographs and a strategy.
Significant increase in conversations surrounding your content.
Increased business focus and status because they can now visualise it themselves.(Both client and client’s clients)
121's booked on the back of those increased engagements.
If you still aren't sure, know this one thing.. ALL my clients come back for another shoot after 12 - 18 months. Why bother if they have not seen results and assessed their ROI?
And I will guarantee you that IF you do not experience any increased engagement, activity, higher level of connections and ultimately business, by using branding photos?
You are not using your photos enough.
Or there is something fundamental maybe that needs revisiting, tweaking within your brand message? Maybe you need a little help sharpening of your content , product/ service because we WILL make the best and right brand photos for you.
So back to strategy...
Would you like to chat with a photographer who will provide :-
A detailed shoot agenda to discuss content and manage expectation.
Will talk you through, as we make images, educating and explaining why and how.
Has a fluid way of photographing you and your team (without a need to pose).
Post shoot will help you to decide on selection.(If needed).
Will talk through the various image types, what they mean and how to use them.